What we do

Bridging the Online to Offline Customer Experience.

Trapyz is a software platform from Planetworx that provides location intelligence to map offline consumer journeys across multiple venues in the real world. The solution provides brands with purchase intent and buying propensity of offline consumers leading to contextual targeting, better in-store conversions and optimised ad spends thus helping to monetise their digital assets better and offer enhanced customer experience.

Brands and digital advertisers can visualise consumer personas and cohort behaviour and thus design marketing interventions to transition consumers from online to offline without infringing on privacy. Trapyz provides location intelligence on a ‘Data-as-a-Service’ model built on cutting-edge sensor-fusion mobile technologies and cloud-hosted dashboard providing offline consumer analytics and actionable insights.

The Team

Girish Vishwanath

A tech-geek at heart disguised as a suave business professional and an inimitable sense of humour to match. Truly believes most of the world’s problems can be solved using technology. An Engineer and alumnus of XLRI with over 18 years experience across leading corporations like Reliance, Infosys and IBM and topped with some startups.

Anil Kumar

A career marketer who believes in connecting the unconnected dots to find solutions to real-world business problems. An Engineer and alumnus of IIM Bangalore with over 18 years of experience at global MNCs like IBM, Infosys and Cisco with valuable exposure at global non-profit Efma and India Govt Unique Identity project.

Ranganathan Srinivasan

An Engineer and alumnus of MVIT Bangalore with over 18 years of experience at global companies like HP, Xerox and having started-up in the US with his own mobile based venture. Experience in Consumer data sciences and Digital adtech platforms.

Success Stories

IoT solutions that have transformed businesses.

Leading mall operator in Bengaluru with operations across 7 cities in India. With millions of square feet in retail floor space, they are leveraging the real-time location solution for indoor positioning/navigation and consumer analytics.

A large international airport in India developed by an industry leading corporation with operations across metros is using Trapyz solutions to power their passenger O2O(online to offline) experience and indoor detection and navigation.

A niche retail brand in the educational games space for children is making innovative use of proximity marketing solution to serve contextual notifications to nearby audiences thus driving traffic and aiding in-store conversions.


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