What we do

Bridging the Online to Offline Experiences.

Trapyz enables brands and marketers with AI driven insights for better understanding of real-world consumer journeys. We provide intent-based audience segmentation by analyzing patterns in multi-dimensional data. The solution provides brands with purchase intent and buying propensity of offline consumers leading to contextual targeting, better in-store conversions and optimised ad spends thus helping to monetise their digital assets better.

Brands and digital advertisers can visualise consumer personas and cohort behaviour in the physical world and thus design marketing interventions to transition consumers from online to offline without infringing on privacy. Trapyz provides offline consumer insights on a ‘Data-as-a-Service’ model built on cloud-hosted dashboard.

The Team

Girish Vishwanath

A tech-geek at heart disguised as a suave business professional and an inimitable sense of humour to match. Truly believes most of the world’s problems can be solved using technology. An Engineer and alumnus of XLRI with over 20 years experience across leading corporations like Reliance, Infosys and IBM and topped with some startups.

Anil Kumar

A career marketer who believes in connecting the unconnected dots to find solutions for real-world business problems. An Engineer and alumnus of IIM Bangalore with over 20 years of experience at global MNCs like IBM, Infosys and Cisco with valuable exposure at global non-profit Efma and India Govt Unique Identity project.

Ranganathan Srinivasan

An Engineer and alumnus of MVIT Bangalore with over 20 years of experience at global companies like HP, Xerox and having started-up in the US with his own mobile based venture. Experience in Consumer data sciences and Digital adtech platforms.

Success Stories

Solutions that have transformed businesses.

Largest mall operator in Bengaluru with operations across 7 cities. With millions of square feet in retail floor space, they are leveraging the real-time indoor location-based solution and consumer analytics for enhancing shopping experiences.

A large international airport in India developed by an industry leading corporation with operations across metros is using Trapyz solutions to power their passenger O2O(online to offline) experience and increasing retail offtake.

A niche retail brand in the educational games space for children is making innovative use of intent-based segmentation to target audiences contextually thus driving traffic and aiding in-store conversions.


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