Trapyz enables brands and marketers with AI driven insights for better understanding of real-world consumer journeys. We provide intent-based audience segmentation by analyzing patterns in multi-dimensional data. The solution provides brands with purchase intent and buying propensity of offline consumers leading to contextual targeting, better in-store conversions and optimised ad spends thus helping to monetise their digital assets better.
Brands and digital advertisers can visualise consumer personas and cohort behaviour in the physical world and thus design marketing interventions to transition consumers from online to offline without infringing on privacy. Trapyz provides offline consumer insights on a ‘Data-as-a-Service’ model built on cloud-hosted dashboard.