A leading QSR chain was interested in measuring the effectiveness of its online campaign and wanted to measure the lift in store visits generated by their mobile Ad campaign. They ran the campaign with a tracking pixel provided by Trapyz which identified all the devices which were exposed to the campaign. We then helped them identify visits by these devices to their stores within the defined period by looking at location data generated by these devices and translating it into store visits. They were hence able to attribute the additional store visits above the median value to each campaign and identify the most effective campaigns thereby optimizing campaign spend.
One of the top 5 insurance providers in the country wanted to measure campaign effectiveness of billboards and visual marketing assets deployed at an international airport terminals. The aim was to measure and increase off-take of travel insurance by targeting frequent fliers. The requirement was to identify devices that came in vicinity of display assets with the campaign and went on to buy or enquire about the product. This would help better off-take of their newly launched quick-online-policy product by fine-tuning campaign and messaging effectiveness and attribution. By being able to measure campaign effectiveness, they were able to arrest upto 30% of campaign expenses by investing in display assets at better and more effective locations.