Solutions

Indoor detection, wayfinding & navigation and contextual proximity targeting

Trapyz in Action

Presence Detection


Customers are detected inside indoor locations down to meter level accuracy without infringing on privacy or collecting any Personally Identifiable Information( PII)

Contextual Engagement


Micro-location driven insights to derive intent, propensity and attribution to connect with consumers at the right time, right place and right context.

Actionable Insights


Cloud hosted analytics console to aggregate and visualize multi-location data in real-time to generate rich insights across millions of data points.

Trapyz solutions

Bridging the online to offline experience

Accurate indoor detection and positioning to create a way finding and navigation experience similar to Google Maps. Shows visitors quickest path to destination with points of interest along the way.


FEATURES Mobile App

  • Indoor presence detection
  • Point to point directions
  • Turn-by-turn navigation
  • Proximity-based actions for personalised offers and contextual information
  • Integrates with any mobile app

Cloud Console
  • Dashboard for configuring Points of Interest & categories
  • Analytics (Footfall, Zones, Most searched Points of Interest)
  • Map editor tool for digitizing indoor maps and defining waypoints and routes

Visitors receive relevant notifications based on where they are in your defined geo-space. Create custom experiences based on preferences, traversed path and dwell times.


FEATURES Mobile App/Browser

  • Location aware
  • Instant or Scheduled push notifications to subscribers
  • Platforms and device agnostic
  • Geofenced/geoconquested activation
  • Integrates with any mobile app

Cloud Console
  • Configure audience sets and cohorts
  • Powerful rule engine
  • Rich insights and campaign reports

Actionable Insights

Cloud hosted solution that helps businesses aggregate, analyse and leverage location data across devices and multiple venues allowing marketers to act on these insights in real-time.

Optimise Ad spends

Leverage location-data to get better insights on target segments in real-time leading to huge savings on digital ad spends with right time, right place and contextual targeting.

Online to Offline transition

Seamless transition of audiences between online and offline thus giving brands the ability to cross-leverage and drive increased store traffic with better conversions ratios.

Use Cases

Airports & Train Stations

Efficient indoor navigation for passengers with quickest route to the boarding gate, current wait times display and flight notifications. Information on points of interest (POIs) such as lounges and recreation areas along with nearby stores with offers and personalized coupons.

Airports & Train Stations

Efficient indoor navigation for passengers with quickest route to the boarding gate, current wait times display and flight notifications.

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Hospitals

Time saving indoor navigation to help patients and visitors find information on related services like pharmacies and critical care centers. Facility search with waypoints to find points of interest and estimated wait-times.

Hospitals

Time saving indoor navigation to help patients and visitors find information on related services like pharmacies and critical care centers.

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Retailers and Brands

Indoor navigation within large retail spaces to locate stores, brands or a parked car. Contextual location-based notifications and coupons enabled to drive an Omni channel experience and bridge the gap between online to offline (O2O) channels.

Retailers

Indoor navigation within large retail spaces to locate stores, brands or a parked car. Contextual location-based notifications and coupons enabled to drive an Omni channel experience

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Corporate Offices and Event venues

Digitized maps of large campuses with indoor navigation providing ease of access to facility. Venues can equip visitors with information on speakers, exhibits and programs, as well as common areas like food courts and gyms.

Corporate Offices / Event venues

Digitized maps of large campuses with indoor navigation providing ease of access to facility. Venues can equip visitors with information on speakers, exhibits and programs, as well as common areas like food courts and gyms.

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