Trapyz in Action
A marketing intelligence platform for digital marketing agencies and advertisers to deliver targeted ads to in-market audiences thus helping to optimise ad spends and measure offline attribution.
A consumer intelligence platform that delivers real-world consumer insights to analyse brand affinity and measure buying intent across categories. A better understanding of their consumer journeys offline.
An AI-based insights platform to help mobile app publishers monetize consumer data, do offline attribution and create segmented audiences thus demanding higher premium on their ad inventory.
A leading Baby Care products brand was seeking to target 'young parents' audience set to promote its new range of products. Trapyz SDK installed in a partner app (publisher) uses visit data to identify and curate this audience set by looking for devices that registered visits to baby care and related category stores like Mom&Me, day-care centres and children's clinics within a pre-defined period. The devices exhibiting a repeat pattern of visits within the defined period were categorised as young parents and this was given to the Baby Care brand marketing team for their campaign management. This kind of right targeting increases sales by upto 19%.
A leading Baby Care products brand was seeking to target 'young parents' audience set to promote its new range of products.
An international luxury automobile brand was seeking an audience set comprising of affluent users that are not from related categories but luxury brands from other categories. The requirement was to improve customer acquisition by targeting customers of other luxury spend categories like high-end Swiss watches, luxury travel and audience sets that were established based on repeat visits to 5-Star hotels, designer label apparel showrooms and frequent first class travellers (devices seen in more than 1 city during the defined period). This criteria was used to segment devices and target such users with targeted campaigns for select models with a increase of 3x in campaign click-thru rates.
An international luxury automobile brand was seeking an audience set comprising of affluent users that are not from related categories.
A leading QSR chain was interested in measuring the effectiveness of its online campaign and wanted to measure the lift in store visits generated by their mobile Ad campaign. They ran the campaign with a tracking pixel provided by Trapyz which identified all the devices which were exposed to the campaign. We then helped them identify visits by these devices to their stores within the defined period by looking at location data generated by these devices and translating it into store visits. They were hence able to attribute the additional store visits above the median value to each campaign and identify the most effective campaigns thereby optimizing campaign spend.
A leading QSR chain was interested in measuring the effectiveness of its online campaign and wanted to measure the lift in store visits generated by their mobile Ad campaign.
One of the top 5 insurance providers in the country wanted to measure campaign effectiveness of billboards and visual marketing assets deployed at an international airport terminals. The aim was to measure and increase off-take of travel insurance by targeting frequent fliers. The requirement was to identify devices that came in vicinity of display assets with the campaign and went on to buy or enquire about the product. This would help better off-take of their newly launched quick-online-policy product by fine-tuning campaign and messaging effectiveness and attribution. By being able to measure campaign effectiveness, they were able to arrest upto 30% of campaign expenses by investing in display assets at better and more effective locations.
One of the top 5 insurance providers in the country wanted to measure campaign effectiveness of billboards and visual marketing assets.
